Who popularized the name "Fume Blanc" for oak-aged Sauvignon Blanc in 1968?

The name "Fume Blanc" was popularized by Robert Mondavi in 1968 to describe his oak-aged Sauvignon Blanc. This nomenclature was intended to elevate the perception of Sauvignon Blanc, which at that time was often regarded as a lesser varietal. By using the name "Fume Blanc," Mondavi aimed to convey a sense of sophistication and quality associated with the wine, drawing a connection to the style of aging in oak barrels that enhance the wine's flavor profile with subtle complexity and depth.

In creating this term, Mondavi successfully distinguished his wines in a crowded market, contributing to the broader recognition of Sauvignon Blanc as a fine wine choice. This marketing strategy helped to increase consumer interest and appreciation for this varietal, ultimately establishing it as a staple in many wine lists and consumers' homes around the world.

The other individuals listed, while influential in the wine industry, did not have the same direct impact as Mondavi in coining this particular term for Sauvignon Blanc.